Urban Creative was engaged by the client to produce a set of images that captured the spirit of their new development.
The homes were designed by Kerstin Thompson Architects and offer a boutique block of five residences in the heart of Melbourne’s university and medical precinct in the suburb of Parkville. Net Zero, is an advanced house prototype offering its owners unprecedented freedom, health and comfort. Each home achieves a 7 star rating.
The brief was to capture a softly lit classic mood that defined the set of four modernist town residences. Urban Creative helped to realise a modernist look with minimalist styling in the final renderings. The imagery had a focus on the play of light and shadow across raw textures of the buildings materials. Honesty in the expression of materiality allowed the final images to capture an atmosphere with soft ambience, contrast in lighting and a focus on the vibrancy in the extensive landscaped greenery.
